At PFM we empower organisations to harness the full potential of their commercial locations by helping them generate consumer insights to revolutionise decision making.
Big data can be difficult to manage but when done correctly the insights gained have a huge impact on organisations.
Analysis of big data provides consumer insights which can help organisations improve decisions and give confidence for making strategic business moves. PFM provides your organisation with the expertise to pull these insight out of your data and maximise the potential of your locations.
PFM provides organisations with the expertise required to plan, deploy, implement, and maintain the key IP and data network infrastructure, whether they be Wi-Fi access points, CCTV, occupancy sensors, networking cables, drive-thru or in-store communications equipment, digital media and queue management solutions. PFM helps you develop an IT backbone to support communication, customer experience, and data collection systems.
Data collection systems
People counters and sensors provide the raw data to help organisations remove the blind shots that physical locations have in comparison to online retail. By gathering real-time people flow data, combinate other datasets such as geolocation data, organisations has the ability to help identify factors that affect things like conversion rates, average transaction value, customer demographics, movement patterns, and dwell time.
If you are attending the Retail Technology Show in Olympia, London, on 26-27 April 2023? Be sure to visit PFM at booth 6A47!
If you still need to register for the show, copy the link below for a free ticket: